Internationalisation Of Production Leads To Global Competition

The internationalisation of production has led to an increasingly competitive business situation for European tooling companies. This can be traced back to two main causes. On the one side, non-European competitors from low-wage countries have entered the European market with low-priced tools and dies. On the other side, growing economies all around the world have developed large selling markets, leading to an increased scattering of the tool and die industries’ customer base.

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